My name is Karolina Zalewska. I am a face therapist, educator, and founder of FRĒZ LAB, an innovative clean skincare brand.

My journey began in Europe, where I earned a bachelor’s degree in face therapies and skincare. Today in New York, I continue this path, blending science, emotion and intuition in everything I create.

Over the years, I have developed a personal philosophy that true rejuvenation happens both on the surface and within. Among the methods I’ve created are the 24K Ritual and the Emotional Facework Method™, my original therapeutic approach designed to soften and release the micro-tensions and long-held emotions stored in the face.

After nearly twenty years of working hands-on with clients, my practice today is very limited. My work now centers on teaching women how to understand the skin, choose effective clean ingredients, and create daily rituals that sculpt and regulate the face with their own hands.